COHEN Final Draft

Opening Sequence
Name: Harry Hazell
Candidate Number: 2100
Centre Number: 16339





This is the final draft of our opening scene. We changed the name of the film as we thought Cohen fitted better. Also we added text at the start to make it flow better with the film and get people into the right frame of mind that the film is based on true events.

Question 7- Looking back at preliminary task, what do you feel you have learnt in the progression from it to the full production?

Question 7 Video Log




Media Questions

What was your prelim task?

My prelim task was designed to be extremely simple and include all of the required shots. It was about two boys who had fallen in love with the same girl and they fell out over her basically. 

What was your final piece?

My final piece was about a forgotten footballing star who is reminiscing about his life as a football player. We have shots from when he was a child and when he is an old man. It was called Cohen, which was the name of our main character.

Video Log Script

Did the planning process for your prelim go well?

The planning process for our prelim went very smoothly when making our ideas. The only problem we faced was that our story board wasn’t really detailed enough and when we went to film we forgot how the shot was meant to go. However we still did alright despite this.

Do you feel you planned better for your final film?

When we planned Cohen we had a more complicated idea so the planning needed was a lot more depth. We had to organise actors, book the changing room and organise costume. Whereas in our prelim we did’t need to do all of that. When booking the changing room we were let down by the staff who are in charge of the facilities, I would suggest this was partly due to us not telling them far enough in advance that we wanted to film their but also their own lack of organisation. We also had a problem with the length of our film which was meant to be 2 minutes but fell short of this, this was down to poor planning admittedly but it was overcome well with the quick addition in of a final scene.

Was the filming process better for unforgiving fling or Cohen?

The camera we used for our prelim task was a lot better than the one we used for our final piece which is evident through the quality difference. Putting that aside the filming process for Cohen was a lot more advanced than the one for our Prelim. The Prelim filming took one day whereas Cohen took 3 days as there was more footage needed. I feel that when filming the first scene we planned the shots so well that the shoot went as well as it could have done. But overall i feel the shoot actually went better for the Prelim task because the idea was so simple and it was all filmed at the school and we didn’t need to organise actors.

Was the editing process easier for the second film?

I didn’t do much of the editing for the first film i only watched a few bits. But i took advantage of what i saw like the foley we used in our prelim i watched how it was applied and then when editing my final film i did it myself and it was an easier experience than it would have been. The editing in the first film was extremely simple just applying sound and chopping up clips. But in the final film we had to use software to change colours, add effects and use the warp stabiliser for the shots which weren’t as steady.

How do you feel you improved? 

Between my preliminary task and final task i think i have improved on how to plan a film opening, which it consists of and if i were to do it again i would feel very confident about it. I also feel i have improved on my filming skills and my editing skills which were at a low level during my prelim.

Question 6: What have you learnt about technologies from the process of contracting this product?

Question 6

Question 5- How did you attract/address your audience?

Question 5

To attract the audience I created an online survey for people to fill out. I added in the film at the top of the survey so people could watch it then fill out the survey. This is the top of the survey showing the opening sequence added in for people to view.  Here is the link to the survey to view online: http://freeonlinesurveys.com/s/v1nwmG0K

This was the first question on the survey. The first question that we asked was 'How old are you?'  17 people answered the survey and all of them answered this survey. We made sure that all of the people who we got to fill out the questionnaire were not under 12 as the age limit for our film is 12. From the results, around half of the people who we asked were in the range of 16-18 and then a quarter was 19-22. A small portion was 12-15. And then another small portion was over 22. I only got a few in these age ranges to answer, as it wasn’t our main target audience.

The second question i asked was 'what is your gender'. Most of the people taking the survey were male as this was our main target audience that is going to watch our film. I got females views to see if they also could watch the rest of the film and get out tertiary audience view. Around two thirds of the people answering were male.

This is the third question I asked. It asked 'do you enjoy watching sport films'. Half of the audience said yes they do enjoy watching sport films. This is important, as our film is a sport/drama. If people enjoy watching these types of films already then they will be able to enjoy out film. Just under a quarter said they were unsure if they liked sport films. Just over a quarter said no. This wasn't too bad as they could enjoy the drama that is involved in the film as well.

This is the fourth question is asked. It asked 'would you recommend this film?'. Two thirds of people said they would. This means some of our secondary audience and tertiary audience said they would still recommend this film to other people. This means it can reach a wider range that we first thought. More people will be able to enjoy watching the film

This is the fifth question on the survey. I asked 'what genre of film do you typically watch?’ A quarter of people said comedy meaning that they may not like the seriousness of our film. This is only a typical film they would watch so most people would happily watching more than one genre. The second highest was Sci-Fi. The rest of the option got one or two picks each so a vast spread of the different genre our audience watches.

This is the sixth question i asked. It asked 'what genre would you say this film is?’ I asked this to see if the opening sequence got across the right genre we was going for. Just under half answered sport/drama. This is the genre we was going for as it is about football but also all the dramas include on George Cohen’s life. The other sections chosen were just sport and just drama. This is good to see as the right genre was portrayed in our opening sequence. There were no odd answers they were all picked along the right tracks of what we wanted it to be.

This is the seventh question on the survey. I asked 'would you watch the rest of the film', just over half said they would watch the rest. This meaning in the short time we had to grab the audience was achieved well. A quarter said they may watch the rest of the film and only a quarter said they wouldn't. Only seeing two minutes could of not been enough for some people to tell if they rest of the film will we good or will be what they want to watch. I asked if they would watch the rat of the film because it showed that people were hooked in the first few minutes and this is what the first section of a film is trying to do.

 This is the eighth question I asked on the survey. It asked 'what did you like about the film', I asked this because it gave the person a chance to write what they wanted instead of choosing from multiple choice. The feedback was very mixed so we had a wide range of things in the opening sequence that people liked. Some people said they liked the flash back from the old character to his younger self. A few said that they liked the park scene as it was tense and hooked them straight away. More people said that they liked the black and white effect used in the changing room scene. Another said they liked the shots used. This was good to read as we planned out the shots well and made sure they were varied. Also the tense music used. They liked this because it set the scene well and the genre for the rest of the film. The rest  of the compliments are in the photo. 

This is the ninth question on the survey. I asked 'what could be improved based on what you have seen'. This question was asked to give people a chance to give their own feedback that we can take on and think about. Firstly few people said that the resolution and the quality of the camera in the park scene could be improved. It was the quality we wanted but this was based down to the equipment we had available. A few reviewers said that the story line was a bit confusing. This could be down to the change in time period and the flash back. Furthermore people said the titles could have been placed better in the shots to make them more clearer and look better. A couple of people said that the voice over could have been made clearer and better quality. Maybe they thought the sound of the voice didn't fit with the mood of the film. Some of the costumes could have been improved. The reviews said the boots could be made to look older as you can still see the brand and the type of boot through the black and white effect. The rest of the reviews are on the photo. 

This is the final question on the survey. It asked 'what would you rate this film out of 10'. I asked this question because it would give us an overview of how good our film was and too see if people enjoyed this short clip enough the give it a good rating. The lowest rating we got was 5. This means even the people that weren't that into sport or drama films till enjoyed watching the opening sequence. 10 out of the 18 replies were over 8 rated. We are happy to see this as it shows that the film we had created was liked by many people. Even with our secondary and tertiary audience answering the survey didn't give the opening sequence and dramatically low rating. We were only given one 10 but this isn't bad as we could of gone back and improved the opening sequence. We know it was not perfect and could of improved based on these reviews in the future.

To address our audience we did a screening of our show to the people we were aiming our film at. We then told these people to complete our survey on survey monkey. We mostly got people of our target audience but there were some other people as well. The other people said that the film didn't appeal to them; this helped to prove that our film opening was successful at addressing our target audience.

In order to attract our audience we used social media such as Facebook, Twitter and YouTube in order to spark interest for our film. Most people find films on the Internet so that is where we targeted. We also developed a website for our film so that when people found our online advertisements they could directly go to our website and find out more information about the film. We also wanted to put posters around football stadiums in order to address our target audience successfully as this is where our target audience would be. 

This was also another way we attracted the audience. I made a film poster that showed out film title and the number of the player we were basing it on. Also it has a few of the actors in the film. It showed the production company in the poster. The little caption got an idea in the peoples head. Also a back of a football shirt showed it was going to be about football. The football in the arm showed he was walking out to a game. You can see the walls closing into a door that will lead him out to the big game. A lot of semiotics where going to be thought from the poster. This made people want to read into it more and watch the film. 

Question 4- Who would be the audience for your media production?

Question 4
This is the Prezi for our target audience. It is showing that the people like the world cup or football overall. Then it goes to what there bed room could look like with football shirts and sofa which suggest younger people will like the film. Also by having a mac a phone and a glass of water shows that our main audience is younger which means they can use this technology. The not shows that they still play football and are into it. Also having to complete a P.E. project showing they are sporty. Having a picture of and black and white photo of football fans is showing our secondary audience. These older generation could like the film as the person we are basing it on is there age. Also they could have lived through the world cup we decided the base it on. Many generations like football so most people can get into the film. Also our other secondary audience is explained in the Prezi.

Question 3- What kind of institution might distribute your media product and why?

Question 3

Question 2- How does your media product represent particular social groups?

Question 2

Question 2 was linked to how our media produced related to particular social groups and who they are represented.